Social Media for Journalists

Grow your influence, cultivate sources and win more work

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Are you tired of tweeting into the void, struggling to increase your follower count and seeing social media as a chore rather than a tool?

This unique course has been designed from the ground up to propel journalists, bloggers and writers to success with social media.

We all know that social media has revolutionized journalism. The question for most of us is... How can I use Twitter, LinkedIn and Facebook to improve my stories and further my career?

Taught by University of Denver Social Media Professor and expert coach Katie Leimkuehler, Social Media for Journalists is the fastest way to grow your following, cultivate better sources and win more work with social media.

In the course, you'll learn about the best social media platforms for journalists, how to develop a winning personal social media strategy, how to build online relationships with editors and sources and how to measure your success.

Each unit contains video lectures, slides and practical walkthroughs, allowing you to apply the lessons you learn at your own pace.

But... Can social media be taught?

It sure can! Like anything else, you won't succeed in social media unless you have a strategy, and that's what this course is all about. The strategies covered in the course include:

How journalists can use social media: Discover the many ways today's journalists can use social media to improve their workday and further their careers.

The power of content on social media: Content is the journalist's secret weapon when it comes to social media. Discover how you can turbocharge your feeds and boost your follower count by maximizing use of your greatest asset.

Leveraging social media to expand your influence: Journalists with large followings are hugely influential... But how can you get there? Learn the secret of winning more followers with the stories that you write.

Building online relationships: Relationships are critical to good journalism. Understand the valuable role that social media can play in cultivating sources and reaching editors.

Measuring social media success: If you're investing effort, you should measure results - but what counts as a "win" for journalists on social networks? In this unit, you'll set your future vision, so you can understand what success looks like and how to benchmark yourself against others.

Journalism-specific social networks: In-depth guidance on how to use Twitter and LinkedIn, the two top social networks for today's journalists.

Who is this course for?

This course is designed for anybody who's active on social media, whether you're just starting out or have already built a small following. It's also relevant to social media managers who need a better understanding of how to strategically increase an organization's social media presence.

Recent Results

I have been researching and blogging for 9 months now, and have previously found that other online courses did not get to the nuts and bolts of Social Media Strategy and improving personal exposure in a way I found helpful. This course gave me a clear outlook of what I need to do to get my brand, profile, and experience out there to the right people to expand my online presence.

Free Preview

Click below to watch a 10-minute preview of this course, absolutely free.


Class Curriculum

  Course Introduction
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  Leveraging Social Media to Expand Your Influence
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  The Power of Content on Social Media
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  Building Online Relationships
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  Twitter and LinkedIn for Journalists
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  Measuring Your Influence on Social Media
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Your Instructor

Katie Leimkuehler
Katie Leimkuehler

Katie Leimkuehler is the founder and CEO of Leimkuehler Media and an expert social media consultant and coach who advises and empowers business and individuals on the best social media strategies. She has more than eight years of experience coaching corporations and showing them how to implement a winning social media strategy by providing the tools and techniques to launch, grow and manage their social media presence. Katie was previously the Executive Vice President of Social Media at Calysto Communications and currently works as a Social Media Professor and Public Relations Professor at the University of Denver.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
Do I need any special software?
No, this course just requires an internet browser.

Money Back Guarantee

We want Social Media for Journalists to be the best course you've ever purchased.

If you're not quite happy with it, no problem. Email us within 30 days of your purchase and we'll refund every penny you've paid, no questions asked and no catch.

Get started now!

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